About SureTraxx Cash Management Systems Inc.
Founded in 2015, SureTraxx Cash Management Systems Inc. has revolutionized the cash handling industry with digital cash management programs and tools for retailers, banks, and armored carriers. We’re a team of experts with experience in commercial banking, cash vault operations, loss prevention, and deposit bag systems, and we’ve implemented a connectivity and simplicity that’s been missing from the cash handling industry.
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Our Mission
To streamline the cash handling process and connect all parties involved through the use of simple technology and easily exchangeable data.
That’s why we’ve created programs that are deliberately easy to use and fully customizable to work with our customers’ existing cash management processes.
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Our Vision
To foster a completely paperless cash management system – through the use of barcode technology – for complete standardization, integration, and visibility across the cash supply chain.
Our Team
Neil Freder
Chief Executive Officer
Neil Freder
Chief Executive Officer
Neil Freder is the Chief Executive Officer of SureTraxx Cash Management Systems Inc. With over 30 years of experience and thought leadership in the cash handling industry, he co-founded the company upon identifying the many limitations and inefficiencies of the traditional, paper-based deposit ticket. Neil needed a smarter deposit solution for his customers and, in collaboration with his colleagues, developed an easy-to-use digital system that has evolved into SureTraxx DT™ and the SureTraxx™ deposit bag numbering system.
Neil is always looking to innovate and incorporate the latest technologies for SureTraxx Cash Management Systems’ operations and programs. His leadership has played an important role in the company’s ability to continuously enhance their cash management offerings and raise the standards within the industry.
Neil is also the President, Chief Executive Officer, and Co-Founder of NELMAR Security Packaging Systems Inc., where he has built the company into a worldwide authority and leader in the tamper-evident security packaging industry.
Outside of work, Neil is an avid skier, golfer, and hockey player.
Beverly Shwarzer
President
Beverly Shwarzer
President
Beverly Shwarzer is the President of SureTraxx Cash Management Systems Inc. She leads a fast-growing company of cash management experts from various backgrounds and is the driving force behind company operations, strategy, business development, and customer relations.
Beverly is a major advocate of applying technology to all aspects of today’s ever-growing business environment – specifically how it can make operations simpler and provide access to valuable data. Under her leadership, SureTraxx Cash Management Systems has continued to evolve its programs and features to strengthen the cash handling process for customers across North America and overseas.
Beverly takes pride in accelerating and forging long-term, mutually beneficial relationships with customers, having spent over 15 years in the financial industry working alongside countless retailers, banks, and armored carriers. Beverly also serves as the Vice President of Sales & Marketing at NELMAR Security Packaging Systems Inc., where she is responsible for business development and strategy and leads NELMAR’s Sales, Customer Service, and Marketing teams.
Beverly enjoys travelling, cooking, snow skiing, working out, fashion and interior design.
David Pearl
Chief Financial Officer
David Pearl
Chief Financial Officer
David Pearl is SureTraxx Cash Management System Inc.’s Chief Financial Officer. He is responsible for planning, implementing, and managing all of the financial and administrative activities of the company. This includes leading the risk management and accounting operations and ensuring that best practices are followed in maintaining a strong capital structure.
David also serves as the Chief Financial Officer of NELMAR Security Packaging Systems Inc. He was previously a partner at Fuller Landau, an esteemed Montreal accounting firm, which counts SureTraxx Cash Management Systems as one of its clients.
A big sports fan, David is passionate about his three favorite teams: the Montreal Canadiens, Boston Red Sox, and Dallas Cowboys. He is also an avid barbecuer and enjoys grilling for his family and friends, and even for customers visiting the office.
David is a CPA and earned his Bachelor of Commerce from McGill University.
Refugio Lopez
Vice President,
Cash Management Services
Refugio Lopez
Vice President,
Cash Management Services
Refugio Lopez is SureTraxx Cash Management Systems Inc.’s Vice President of Cash Management Services. He is responsible for both product and business development, consulting closely with the company’s technical support group to implement powerful features that maximize program effectiveness.
Refugio is passionate about addressing customers’ major cash management pain points, bringing over 25 years of experience in the banking industry with an extensive background in cash vault operations, commercial banking, and cash services. Prior to joining the team, he served as a Senior Vice President at MUFG Union Bank, leading the Treasury Management Services and Customer Services organization that supported the bank’s corporate and commercial clients across 17 industries. Refugio previously led the Cash Services Operations at Union Bank and held various leadership positions at the Federal Reserve Bank of San Francisco.
A California native, Refugio is an avid golfer and is passionate about any activity involving his two sons.
Refugio holds a bachelor’s degree in Finance and Marketing from the University of California, Berkeley and graduated from the Pacific Coast Banking School at the University of Washington.
Sam Pearl
Director,
Marketing and Communications
Sam Pearl
Director,
Marketing and Communications
Sam Pearl is the Director of Marketing and Communications for SureTraxx Cash Management Systems Inc. He is responsible for developing the company’s marketing campaigns, establishing their digital and social media presence, and creating its current brand voice and visual identity. Sam loves the challenges associated with introducing technology to diverse audiences in a way that is both simple and engaging.
Sam also serves as the Director of Marketing & Communications for NELMAR Security Packaging Systems Inc. He was previously an Account Executive at Grey New York, leading national advertising campaigns for UPMC’s Concussion and Liver Transplantation programs. He has also worked alongside other consumer brands, developing marketing strategies and industry analysis for Hasbro and Colgate.
Outside of work, Sam is a passionate hockey player and fan. When he’s not playing sports, he can otherwise be found binge-watching the latest hit series on Netflix.
Sam holds a Bachelor of Business Administration from the University of Michigan’s Ross School of Business.
Monique Gravel
Customer Experience Manager
Monique Gravel
Customer Experience Manager
Monique Gravel is the Customer Experience Manager of SureTraxx Cash Management Systems Inc. She is responsible for the customer’s every interaction, providing dedicated assistance during the implementation and training process, as well as personalized auditing and support after program launch.
With over 30 years of experience working in retail, Monique understands what the ideal cash handling process should look like and is passionate about sharing her extensive knowledge to help customers apply industry best practices.
Monique previously served as the Manager of Corporate Administration & Loss Prevention at Reitmans (Canada) Ltd., Canada’s largest women’s apparel retailer. She was accountable for their corporate operations processes, as well as their loss prevention awareness tools, programs, security equipment, and services for over 900 locations. Beforehand, she held various positions at Reitmans, working in district and national loss prevention and store management.
Outside of work, Monique enjoys spending quality time with family and is equally as passionate about traveling, home decorating, and everything related to retail.